Social Media & Content Specialist

Company: Quantum Health
Location: Dublin
Posted on: April 15, 2024

Job Description:

Description

Location: This position is located at our Dublin, OH campus with hybrid flexibility. Who we areFounded in 1999 and headquartered in Central Ohio, we're a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we're on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost - that's why we call ourselves Healthcare Warriors. We're committed to building diverse and inclusive teams - more than 2,000 of us and counting - so if you're excited about this position, we encourage you to apply - even if your experience doesn't match every requirement. About the roleThe Social Media & Content Specialist is responsible for creating and publishing Quantum Health's brand and corporate communication messages via the appropriate social media platforms. With a passion for reaching current and potential client and prospect audiences, this position will work within the Corporate Communications team to help develop and implement initiatives that increase social growth/engagement by building upon the company's reputation and driving marketing funnel effectiveness. This role will be a hybrid social strategist focused both on building and maintaining relationships with the audience and be focused on producing high-quality content that resonates with the audience, while social media management involves managing an account.What you'll doExecutionWork closely with the broader teams to develop and administer social media content curation that is designed to engage users and create an interactive relationship between customers, employees and the company. Curation and creation of content may include research reports/content, press announcements, member stories, awards, brand content, thought leadership, employee content, company news, etc.) and use animation and video to communicate. Develop content strategies and create content for a variety of businesses in both print and digital media. Research content and trends and work closely with corporate comms to design to ensure that the content is engaging and consistent across all media platforms (copy, images, video, written and audio/podcast, etc.). This role will be responsible for building and creating some content from scratch independently, and/or work with Project Management/Creative to manage some graphic production of social content assets. Partner with HR social support to align brand voice and consistency to recruiting and employee brand-related social programs and monitoring.Ensure a social media frequency that engages audiences, turning fans into customers and turning customers into advocates. Social media programs will focus across LinkedIn, Twitter, Facebook, Instagram, Glassdoor, (and YouTube) each with different strategies and potentially unique content. Maintain company social media channels on native platforms, including administrative rights, security and privacy controls.Manage company reputation and increase brand reach and awareness as measured by sentiment. Monitor, listen and manage company's online reputation. Coordinate customer service issues on social media channels, supporting engagement and customer service platforms by providing timely, appropriate responses and interaction with users, including relaying Quantum Health experience concerns to internal (complaints) review team, and supporting responses for crisis communications and negative reviews.Manage and execute day-to-day operations (e.g., budget, schedule, communications, workload) based on business goals, priorities and directives. Strategy Development & PlanningPartner with leadership and department SMEs to implement a social media plan based on business goals and communications strategy, including maintaining an editorial calendar and executing campaigns to increase followers, fans, engagement and lead generation.Partner to develop and execute the social media editorial content mix to include corporate communication announcements, media interviews, etc. and funnel/lead generation content (Marketing) for prospecting, brand awareness, and corporate culture content (aligning with HR on associate engagement, job recruiting and company news). Apply a strong strategic understanding of the sales and marketing funnel, understanding which content is appropriate for each level of the funnel to utilize CTAs to attract visitors to the website, generate leads and nurture those prospects into becoming customers. Support Communications Team in extracting key social media (and other) data from campaigns and content program performance to set measurable goals, apply to key learnings including establishing benchmarks and driving actionable strategies.Monitoring, Measurement, Reporting & AnalyticsWith management, set specific social media objectives, goals and align KPIs to the business' goals/opportunities and report on ROI.Continually monitor social and utilize the engagement and response strategy for when, how and frequency of response. Analyze, review, and report on the effectiveness of campaigns to maximize results, ensuring growth goals are met.Collect and review social media data to ensure the most optimized approach for delivering social media marketing campaigns to achieve goals. Learn/report on competitive activities. Build an internal reporting system that reports on high-level objectives and results, as well as key campaigns.Optimize new platforms for analytics, reporting and tracking. Become deeply immersed in the tools and resources available to utilize data insights to lead content approach, growing leads and optimizing channel performance. Plan, monitor competitive, integrate with CRM and measure social media performance. Become an internal subject matter expert as a Social Media leader through routinely sharing and presenting new industry-specific best practices keeping track of their industry, news and social media trends.All other duties as assigned.What you'll bringEducation: Bachelor's degree in Communications, Marketing, Business, New Media, Public Relations, or a related field is preferred. Bachelor's degree with focus in Art, Graphic Design, or Video Production is also preferred.High School Diploma or General Education Development (GED) equivalent and 7+ years of experience in marketing, social media, and content creation may be substituted in lieu of degree.5+ years' proven work experience in marketing and social media (with social analytics knowledge).Experience with social media and CRM best practices and tools (e.g., Facebook, Twitter, LinkedIn, Instagram, Glassdoor, HootSuite, Sprout Social, Social Studio, HubSpot, etc.) Excellent consulting, writing, editing (photo/video/text), presentation and communication skillsStrong written (and verbal) communication skills with writing experience using AP copy style guidelinesExperience generating, editing, publishing and sharing daily content (original text, images, video, etc.) that builds meaningful connections and encourages community members to take action Experience with Adobe Premier, Creatopy, Canva and other editing tools highly desiredAdequate knowledge of web design, web development, CRO and SEOAnalytical. Able to capture and interpret results to drive action and increase the effectiveness of social media marketingHighly organized, excellent project management and time-management skills; Ability to manage multiple projects simultaneouslyAvailable 24/7 when necessary for critical communications. Understanding of funnel and lead gen marketing and associated goals, content strategies and processes Able to make quick decisions under good judgementPositive attitude, detail and customer orientedStrong administrative/technical skills; Comfort working on a PC using Microsoft Office (Outlook, Word, Excel, PowerPoint), IM/video conferencing (Teams & Zoom), and telephones efficiently. Trustworthy and accountable behavior, capable of viewing and maintaining confidential information daily. -- #LI-AK1 #LI-Hybrid





What's in it for you

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• Compensation: Competitive base and incentive compensation
  
• Coverage: Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoption assistance, EAP, Teladoc services and more.
  
• Retirement: 401(k) plan with up to 4% employer match and full vesting on day one.
  
• Balance: Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more.
  
• Development: Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid trainings and leadership development.
  
• Culture: Recognition as a Best Place to Work for 15+ years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision.
  
• Environment: A modern workplace with a casual dress code, open floor plans, full-service dining, free snacks and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room, notary and dry-cleaning services and more!
  
  
  
  
  
  What you should know
  
  
  
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  • Internal Associates: Already a Healthcare Warrior? Apply internally through Jobvite.
    
  • Process: Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background Check.
    
  • Diversity, Equity and Inclusion: Quantum Health welcomes everyone. We value our diverse team and suppliers, we're committed to empowering our ERGs, and we're proud to be an .
    
  • Tobacco-Free Campus: To further enable the health and wellbeing of our associates and community, Quantum Health maintains a tobacco-free environment. The use of all types of tobacco products is prohibited in all company facilities and on all company grounds.
    
  • Compensation Ranges: Compensation details published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be disclosed throughout the interview process. Compensation offered is based on the candidate's unique combination of experience and qualifications related to the position.
    
  • Sponsorship: Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship.
    
  • Agencies: Quantum Health does not accept unsolicited resumes or outreach from third-parties. Absent a signed MSA and request/approval from Talent Acquisition to submit candidates for a specific requisition, we will not approve payment to any third party.
    
    
    
    
    
    Reasonable Accommodation: Should you require reasonable accommodation(s) to participate in the application/interview/selection process, or in order to complete the essential duties of the position upon acceptance of a job offer, to submit a recruitment accommodation request.
    
    
    
    
    Recruiting Scams: Unfortunately, scams targeting job seekers are common. To protect our candidates, we want to remind you that authorized representatives of Quantum Health will only contact you from an email address ending in @quantum-health.com. Quantum Health will never ask for personally identifiable information such as Date of Birth (DOB), Social Security Number (SSN), banking/direct/tax details, etc. via email or any other non-secure system, nor will we instruct you to make any purchases related to your employment. If you believe you've encountered a recruiting scam, report it to the and .
    

Keywords: Quantum Health, Springfield , Social Media & Content Specialist, Accounting, Auditing , Dublin, Ohio