Vertical Marketing Manager
Company: VirtualVocations
Location: Springfield
Posted on: April 9, 2025
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Job Description:
A company is looking for a Vertical Marketing Manager to enhance
vertical expertise and drive demand-generation marketing
efforts.
Key Responsibilities
Create unique selling propositions for assigned verticals that
address key topics and buyer pain points
Partner with internal teams to produce targeted materials and
messaging for the sales cycle
Develop and deploy multi-channel awareness, demand-gen, and ABM
campaigns while measuring their impact on business goals
Required Qualifications
Bachelor's Degree or equivalent work experience required
3-5 years of B2B marketing experience, ideally in the services or
technology industry
Proven track record with account-based marketing initiatives and
targeted vertical campaigns
Experience in planning and executing integrated marketing campaigns
using various digital tactics
CRM/marketing automation background, preferably with Salesforce and
Pardot
Keywords: VirtualVocations, Springfield , Vertical Marketing Manager, Advertising , Springfield, Ohio
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