Marketing Director for Aventura at Oakwood Village
Company: Aventura at Oakwood Village
Location: Springfield
Posted on: March 17, 2023
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Job Description:
Aventura at Oakwood Village - Position Summary
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The Marketing Director is responsible for directing, implementing,
and overseeing the facility marketing policies, objectives, and
initiatives. - He/she will prepare and implement a marketing plan
to include resident and family community relations. - The Marketing
Director will review changes to the marketplace and adjust the
marketing plan accordingly. - He/she will maintain, record, and
report the results of the facility's marketing and public
relations.
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Essential Duties and Responsibilities
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1. - - - - Creates and implements strategies and initiatives to
communicate with current and new referral sources
a. - - - - - Maintains regular contact with facility resource
contacts such as area physicians, hospital social workers, and
discharge planners, community agencies, bank trust officers,
attorneys, ministers, and others in an attempt to promote the
facility, and to maintain good facility community relations.
b. - - - - Plans and conducts tours, luncheons, seminars, and other
special programs for referral groups and Community Network
Resources.
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2. - - - - Participates in community service and civic groups
activities.
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3. - - - - Establishes and/or continues a Marketing Committee (to
meet monthly) and develops facility staff involvement in marketing
and community relations activities.
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4. - - - - Provides in-service training for all Facility Personnel
or Customer Service, Staff Marketing, and Community Relations.
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5. - - - - Prepares recurring and special reports for the
Administrator and the Corporate Consultant for Marketing.
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6. - - - - Maintains communications with the Admissions Director to
monitor bed utilization, census, and data on referral sources.
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7. - - - - Researches sources of media advertising and review with
Administrator prior to implementing recommendations.
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General Responsibilities
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Performs all tasks and duties in an efficient and safe manner.
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Performs other related duties as assigned or as necessary. Remains
flexible and adaptable in work schedules and work assignments as
defined by departmental and organizational needs.
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Represents Aventura in a manner that conveys professionalism,
confidentiality, courtesy, fairness, personal integrity, and
respect for others.
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Qualifications -
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A. - Education and/or Experience
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- - - - - - - Bachelor's degree required, preferably in
Communications, Marketing, or related field experience in Marketing
and Public Relations
- - - - - - - Experience and judgment to plan and accomplish
goals
- - - - - - - Must possess a valid drivers' license and vehicle
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B. - Skills and Abilities
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- - - - - - - Excellent written and verbal communication skills
- - - - - - - Excellent organizational skills; detail oriented
- - - - - - - Positive attitude towards the elderly and Long Term
Care
- - - - - - - Must have the ability to function independently, have
flexibility, and personal integrity
- - - - - - - Ability to work and communicate effectively and deal
tactfully with professional and non-professional personnel,
residents, family members, visitors, governmental agencies, and the
general public
- - - - - - - Must speak and understand English
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REQUIRED COMPETENCIES
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1. - - QUALITY & PRODUCTIVITY
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Provides high quality services, processes and programs while
consistently seeking ways to improve outcomes and enhance the
organization. Meets or exceeds goals and objectives and
consistently engages in productive work effort requiring minimal
direction from manager.
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2. - - PROFESSIONALISM
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Demonstrates self control by maintaining composure in difficult
situations; deals calmly and effectively with stressful situations.
Projects a professional image of oneself and the organization and
demonstrates a positive attitude towards work and the
organization.
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3. - - ACCOUNTABILITY
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Demonstrates a commitment to the position and accepts
responsibility for personal actions. Comes to work on time and
ready to work.
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4. - - COLLABORATION & TEAMWORK
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Supports a positive team environment in which employees
participate, respect and cooperate with each other to achieve
desired results. Builds and sustains cooperative working
relationships and demonstrates a positive attitude in work
assignment and interaction with others.
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5. - - COMMUNICATION
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Expresses self in a knowledgeable, coherent, and professional
manner. Works to resolve conflict and promotes an open and honest
environment for feedback and constructive criticism.
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6. - - LEADERSHIP
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Provides direction and motivation and sets an example through open
communication and modeling best practices. Provides appropriate
advice, on-going feedback, support and resources to improve
effectiveness of individuals and departments.
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Keywords: Aventura at Oakwood Village, Springfield , Marketing Director for Aventura at Oakwood Village, Executive , Springfield, Ohio
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