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VP of Sales & Marketing

Company: ExecuNet
Location: Springfield
Posted on: January 12, 2021

Job Description:

We are looking for a Vice President of Sales and Marketing and it could be YOU!So what would your job entailThe Vice President of Sales and Marketing reports to the CEO and is a member of the executive team. They will be responsible for providing executive leadership and management for the company's sales and marketing functions.* Develop, lead and coordinate the sales and marketing functions for all company campuses* Provide support and resources required to increase and maintain facility occupancy* Understand current marketplace and develop competitive analysis in each of our geographic areas* Develop sales plans for each service line to achieve optimal census and meet or exceed fill up projections in the most cost effective manner* Oversee the development and implementation of an integrated strategic sales and marketing plan to advance the company's brand identity, broaden awareness of its programs and priorities and increase the visibility of its programs across key stakeholder audiences* Lead strategic engagement and relationship management with high level area influencers to drive qualified leads/sales in all company markets* Define and oversee sales incentive programs that motivate the sales team to achieve targets* Responsible for establishing plan for creating campus partnerships to position campuses as industry leaders within each of the company markets* Provide leadership in all company website rebuild and optimization activities* Prepare and monitor annual sales and marketing departmental operating and capital budgets* Ensure marketing and communications efforts resonate with our target audiences at all company campuses and subsidiaries* Serve as primary contact for internal associates and customers regarding projects and issues related to marketing and communications initiatives at all company campuses and subsidiaries* Mentor and develop sales and marketing staff using a supportive and collaborative approach* Responsible for the recruitment and hiring of sales and marketing team members* Manage marketing and communications team by establishing and monitoring staff performance and development goals* Consult with internal associates and customers to understand communication and marketing needs, as well as objectives* Oversee development of all company print communications, including the annual report, and all other marketing collateral materials* Provide leadership to campus and subsidiary leadership and corporate marketing team to build a highly engaged social media program across Facebook, Twitter, and relevant social media channels* Ensure consistency of the branding, marketing, and communications messaging across all campuses and subsidiaries including printed, electronic, and online collateral materials* Lead the process, along with assistance from the Corporate Director of Sales, and campus leadership, in the production of printed promotional materials including brochures, collateral materials, newsletters, invitations to events and newspaper ads* Oversee all corporate marketing departmental purchasing procedures and programs to ensure all invoices are properly coded and paid in a timely manner* Work with the Executive Director of the company Foundation to develop fundraising marketing materials, provide online marketing support, including printed media and online giving systems* Work with the Corporate Director, Human Resources, to develop recruiting collateral and marketing materials* Attend, as necessary, the company and subsidiary events and provide photographic and media support* Other duties as assignedQUALIFICATION REQUIREMENTS:* A Bachelor's Degree in Business, Marketing, Sales, Admissions &/or field related to the position.* 5+ years' experience in senior housing as Regional Director of Sales & Marketing or similar job required.* Strong knowledge of Healthcare and Aging Services required.* Must have valid driver's license, insurance and be insurable under company policies.

Keywords: ExecuNet, Springfield , VP of Sales & Marketing, Other , Springfield, Ohio

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