Performance Marketing Director, Home Care
Company: Procter & Gamble
Location: Cincinnati
Posted on: February 3, 2026
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Job Description:
Job Location CINCINNATI GENERAL OFFICES Job Description We are
seeking a dynamic and experienced performance media leader to
oversee and drive our media strategy to step-change growth for our
brands within digital commerce across all channels. A candidate
must possess deep understanding of performance media and ecommerce
best practices, digital media mastery inclusive of platform
capabilities across eRetail media, social, search, programmatic and
beyond, data and audience strategies, consumer behavior across the
funnel, and industry trends with a specific depth of knowledge on
driving indirect sales. This individual will be able to develop and
execute strategies to maximize traffic, increase conversion to
sales, improve profitability, enhance consumer engagement, and
drive growth. Key Responsibilities: This role will be responsible
for leading media focused on digital demand creation as well as
unlocking improved ecommerce sales from our full-funnel media plans
and activation. Strategy Development: Lead and direct the
development and implementation of comprehensive media strategies,
plans and buys that drive to ecommerce aligned with category, brand
and customer goals, focusing on increasing traffic, driving sales
and improving profitability of our spend. Evaluate and recommend
KPIs for digital media demand creation. Learning Plan and
Innovation: Design, update, operationalize, socialize, and educate
on the continuous learning plan to drive results. Bring insights
into action across brands and customers within Home Care and across
other P&G categories. Identify and implement pilots for new
channels, tactics and audience/data strategies. Develop
capabilities upstream with suppliers to drive competitive
advantage. Champion the consumer journey and identify means to
shorten and enable a frictionless shopping experience from media
where possible. Team Leadership and Collaboration: Develop media
and brand teams’ expertise within the performance marketing space.
Partner with media planners and traders on implementation and
activation of digital demand-focused activity. Partner with brand,
communications and agencies to define and ensure asset delivery
required to drive digital commerce media outcomes. Partner with
customer teams to understand customer-specific needs and to match
media activation with merch, etc. where appropriate. Full Funnel
and Cross-Channel Integration: Collaborate with brand teams, media
planners and traders, communications and creative partners and
customer teams to optimize and to synergize with upper funnel,
awareness-driving media as well as other mid-funnel and
demand-driving activity. Identify opportunities to shorten the
funnel and drive digital demand creation with awareness tactics.
Analytics and Reporting: Utilize data-driven insights to monitor
performance, identify opportunities for improvement, and make and
implement data-backed recommendations for optimizing media plans
and campaigns, creative and overall eRetail presence. Capability
Building: Identify, design and ensure delivery of the
infrastructure required to support this work inclusive of but not
limited to tagging strategies, measurement requirements, digital
tools and dashboards, people needs and organization and process.
Policy, Stewardship and Governance: Become intimately familiar with
existing company policies in this space. Ensure policy compliance
and appropriate stewardship and governance of digital
demand-focused media investment. Job Qualifications Minimum of 6-8
years of experience in performance media, preferably in the
consumer goods industry. Experience in driving indirect sales is a
must. Proven track record of driving ecommerce growth with media
and delivering results. Strong understanding of ecommerce
technologies, platforms, data and best practices. Deep knowledge of
digital marketing channels, including retail media, e-retail
search, social, SEO, SEM, programmatic and affiliate marketing.
Strong analytical skills and proficiency in web analytics tools
(e.g., Google Analytics, Adobe Analytics) and ecommerce platforms.
Excellent communication, leadership, and collaboration skills, with
the ability to influence and inspire cross-functional teams. Proven
operational discipline. Unrelenting passion for driving digital
sales outcomes with media and belief that more is possible. Agile,
thrives in a fast-paced environment. Independent and able to
operate within ambiguity. Influential- internally and externally.
High curiosity- seeks new ways and challenges norms. Compensation
for roles at P&G varies depending on a wide array of
non-discriminatory factors including but not limited to the
specific office location, role, degree/credentials, relevant skill
set, and level of relevant experience. At P&G compensation
decisions are dependent on the facts and circumstances of each
case. Total rewards at P&G include salary bonus (if applicable)
benefits. Your recruiter may be able to share more about our total
rewards offerings and the specific salary range for the relevant
location(s) during the hiring process. We are committed to
providing equal opportunities in employment. We value diversity and
do not discriminate on the basis of race, religion, color, national
origin, gender, sexual orientation, age, marital status, veteran
status, or disability status. Immigration Sponsorship is not
available for this role. For more information regarding who is
eligible for hire at P&G along with other work authorization
FAQ’s, please click HERE . Procter & Gamble participates in
e-verify as required by law. Qualified individuals will not be
disadvantaged based on being unemployed. We will ensure that
individuals with disabilities are provided reasonable accommodation
to participate in the job application or interview process, to
perform essential job functions, and to receive other benefits and
privileges of employment. Please contact us to request
accommodation. Job Schedule Full time Job Number R000143523 Job
Segmentation Experienced Professionals Starting Pay / Salary Range
$144,000.00 - $190,000.00 / year
Keywords: Procter & Gamble, Springfield , Performance Marketing Director, Home Care, PR / Public Relations , Cincinnati, Ohio
